Dawsonville is often called the Moonshine Capital of Georgia, and there's a fascinating reason for that.
How it all began
During Prohibition (1920–1933), and for decades afterward, moonshine production became an important source of income for families in the North Georgia mountains.
The rugged terrain, hidden mountain streams, and remote hollows made Dawson County an ideal place to produce illegal whiskey.
Local drivers developed a reputation for transporting moonshine in specially modified cars. They needed powerful engines, improved suspensions, and exceptional driving skills to outrun law enforcement on winding mountain roads.
Those same skills eventually helped fuel the development of stock car racing.
Dawsonville became famous for racing legends such as Bill Elliott, nicknamed "Awesome Bill from Dawsonville," and later his son, NASCAR champion Chase Elliott.
The festival's humble beginnings in 1967
The festival began in 1967, thanks to a local former moonshiner and historian named Fred Goswick.
Goswick set up a few tables outside Dawsonville's historic courthouse, displaying items such as an old moonshine jug and locally grown vegetables for visitors traveling through the mountains.
Over time, local businessman Gordon Pirkle helped bring vintage 1940 Ford moonshine-hauling cars into the celebration. The automobile displays became a major attraction, and the small gathering grew into a regional tradition.
From moonshine to helping children
Today, the festival is organized by K.A.R.E. for Kids, a Dawson County nonprofit.
Festival proceeds help local children with clothing, school supplies, medical necessities, and Christmas gifts.
It's a remarkable transformation: a celebration of the area's outlaw history now supports families throughout the community.
This weekend's festival
October 23–25, 2026 — 59th Annual Festival
Downtown Dawsonville, Main Street Park and Georgia Racing Hall of Fame
Free admission; parking donations apply
Expect historic moonshine cars, a parade, live music, vendors, racing history, and the National Moonshiners Hall of Fame induction ceremony.
One of the most interesting things about Dawsonville is that moonshining wasn't simply a rebellious pastime. For generations, it was how many mountain families earned a living. The festival preserves that complicated history while celebrating the community that grew from it.
